The Untapped Potentials Of DOOH: Why Does It Work So Well

New technological developments and changing consumer lifestyles have resulted in fresh creative forms of marketing. One method of advertising that is fast becoming a popular choice for marketers is Digital Out-of-Home Advertising. (DOOH) This method consists of out-of-home advertising in which content and messages are displayed on digital signs. These signs are designed to deliver messages to targeted locations at specific times of the day and night. Businesses are now finding that DOOH has a number of benefits.

The following list outlines why DOOH works so well:

1. Research has revealed that DOOH advertising is able to attract consumers' attention far better than traditional methods of media such as television advertising, internet marketing and advertising, newspapers, magazines, and radio. OTX (Online Testing exchange) conducted a national survey with consumers where people reported that "this media was one of the most unique and ! entertaining ways to capture their attention." As well, consumers are responding positively to DOOH. The Edison Media Research group reports that "reaching mobile consumers in multiple places during their weekly routines resulted in 59% of respondents who saw the ad reporting that they were interested in learning more about the service."



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